Do I need a website to start my fresh business?

If you want to grow your business online, then yes. Unlike old days, when people goes outside to eat, play games, shopping etc. people are staying more often at home causes everything is in their hand from food to furniture. Business with no online presence are diving into the losses everyday (aside from the famous ones).

But wait, that’s means a lot of business are coming or already on the internet. Can I beat them?

The truth is that, everyday thousands of small businesses are forming and many of them are closing their doors within 6 months. In most of the cases, the small businesses don’t develop any website for their marketing purpose. In this article we will focus on why you need website for your small business.

Let’s jump into the deep:

What is Website?

Website is a virtual platform where you can display and sale your products, services, information, knowledge, etc.

Why Website is Important for a Small Business?

Starting a business is always a difficult task for all. There are many works you have to manage in the same time while starting a business. On the other hand you don’t have enough employee to handle the jobs.

In this situation a website can become a handful tool for displaying your products, services, etc. You can also sell those products, services and information through the website. It will take a big investment, space, and work force for displaying products, services, etc. without any website or virtual spaces.
A website plays a vital role to reach many people within a short time. On the other hand, it will take a long time and money to reach many people without a website or any other virtual spaces.

A website can be part of your digital marketing strategy. Comparing to conventional marketing, digital marketing is much cheaper. It requires small work force for digital marketing.

On the other hand conventional marketing needs a big work force. Conventional marketing expenditure also higher comparing to digital marketing.

What type of website you need for your Business?

Actually it depends on your business. For example- There are many type of websites available. E-commerce website, marketplace, B2B website, B2C website, business website, service website, etc.

You can hire web developer in a very cheap price to develop a dynamic website for your small business.

Tips to Get Traffic to Your Website

There are many ways to get traffic to your website. Before start marketing your website you need to develop digital marketing strategy for your website as per your business criteria. Below are the tips of getting traffic to your website:

Search engine optimization.
Google AdWords.
Social media marketing.
Email marketing.

(1) Search Engine Optimization

SEO or search engine optimization is the best digital marketing technique. By doing SEO you will get the highest number of targeted traffic and sales conversion. Though SEO needs a good invest and time but comparing to other digital marketing tools SEO is the most cost effective tool.

(2) Google AdWords

Google AdWords is a paid campaign of your website. It is easy to get traffic to your website. It can give you fast result comparing to SEO. But in the Google AdWords, sales conversion rate is lower than SEO. You don’t need to do big investment for Google AdWords as it requires a small amount to start ads.

(3) Social Media Marketing

Social media is the place where people spend their maximum time on the internet. There are many popular social media platforms such as YouTube, Facebook, Instagram, Pinterest, etc.

It is fastest way to reach your targeted audience. You can get more traffic from social media marketing. Sales conversion rate is much lower in social media marketing comparing to SEO and Google AdWords.

(4) Email Marketing

Email marketing is very old digital marketing tool. But till now it is very effective. It can generate very good number of visitors to your website. You can reach to your target audience very easily through email marketing.

Email marketing is less costly comparing to other digital marketing tools. Though email marketing is good for generating traffic, but the sales conversion rate is very low comparing to other popular digital marketing tools.

End Words

Website is an essential part of small business in 2021. It can develop your brand image as well as can be used as a digital marketing strategy. Digital marketing is less costly than conventional marketing.

On the other hand it can generate more traffic and sales. If you consider marketing costs, a website can reduce your marketing cost in many ways.

FAQ–

How do I start an online business without a website?

There are numbers of way to do that, Let’s take a look at some most trending and important ones.

• Affiliate marketing

Now if you don’t know what this is, Let me tell you in simple words. It is a way to earn commissions while sleeping some people even call it as passive money.

Now how does it works?– A person setups products online and let a company take care of shipping and orders. For example: Amazon affiliate marketing. You just have to setup a account on their website, pay them for products listing(by choosing there plans), setup products and wait for the returns. Easy right?

Let me tell you one thing, take it as a old man advice- In this world work that looks easiest to do take hell outta a person.

So how you can take benefit of that?– If you have a product then you know what to do right?. Lets take a look at case 2: when you don’t have a product. One option is you can make an online product like a kindle book in which you have an option to tell about yourself (author page). Use that well, tell about your company and other businesses. That way you will earn passive income and market yourself at same time. Still have some questions? leave a comment i will make sure to reply asap.

• Blogs

A blog and a website both are different things in technical terms other than that both looks same. A blog is a free medium for anyone to promote themselves and their business on google. Some people is use it to share their thoughts (I am one of them and yes this is a free blog).

Now how does it works? Think a blog as a street puppy. you see a puppy on streets close to your house when you are running and feels like to adopt it but your house don’t have enough space. Luckily a person came in and offer a place for your dog. then you named the dog. Happy Ending!

A blog is just like that, a person decides a name, Use the facilities of that company and approaches peoples in ways like article, books, products etc.

So how you can take benefit of that?– You can tell about yourself, your company in different ways like a story about how you grows up until now. Thinks it like a audience reaching platform.

• Social media

Now-a-days even kids use social media and here I am still asking my daughter- how can I upload photo on Instagram. Now don’t feel bad for me if i am week in technology that doesn’t mean I am not good at anything.

Anyway, Social media is like a match, even a single stick can make fire in big jungle.

Now how does it works? It has its own algorithms, in general terms people put short text about something or images in their account and people see them if they like that they share that and increase reach for free.

So how you can take benefit of that? For a beginner that’s quite difficult cause in other ways like blog or affiliate marketing you don’t have a stress to upload something regularly.

You have two options acc. to me- (1) Hire an agency (2) reach out to popular pages on social media and pay them to do promotions for you.

• Apps-

You know what app is so there no need for explanation.

So how you can take benefit of that?– Simple –promotions. Reaching out to app developers and pay them for the promotions and 2nd way is you can hire a app developer to make a app for you that people would become addict to and use that in your side.

Do I need a website if I have a popular Facebook page?

Yes you do cause Facebook rules are decided by Mark Zuckerberg. Facebook changes there terms and condition frequently. So you can’t do anything basically if there a rule that affecting your marketing or affecting your content.

But that doesn’t mean that I am telling you to avoid using Facebook. For sure it has its own powers that can work like a magic for you.

Okay I got that, but why I need a website–

Professionalism: A lot of reasons like on Facebook you can’t look that much professional, people will think of you like a person not as a company.
Easy to find: Its easy to find information’s about a product or about a company on website then on the Facebook.
Content limit: Facebook has a limit for contents but a website has not. For example on Facebook you can write content about 1 page of a notebook (4*4 size notebook) but on website you have about 3-4 pages of a notebook (just an example, technically its different).
Passive income: Website provides you a chance to earn passive income but Facebook not.
Trust: A website shows more trust then a Facebook page because of a simple reason that is— Facebook page is easy to build and rank But website is hard to rank.
Credibility: Yes people love Facebook but when it comes to purchases they don’t trust Facebook that much cause there no credibility factor. A Facebook page can be a scam, right?. A website can be used for scam too but creating and ranking a website takes investing, time and lot of efforts so a person very rarely think to do a scam using a website.

Pros and cons of website and social media?

Social media

Pros:

Free of cost
you can easily reach out to people
luck– sometimes a single post creates hype and make a page popular
No investment

Cons:

Takes lot of hard work.
can make you addict
Needs consistency

Website